Creating a workspace

How to create a new BrandAxis workspace, what details to set, and what each field is used for.

A workspace represents one project workspace. Each workspace has a core brand, its own prompts, competitors, and results.

Workspaces can be used to track your own brand, or a collection of brands in an industry.

For eg:

EVs - Tesla as the core brand, and competitors such as VW, BYD, BMW, Rivian, Toyota etc.

Email marketing - Mailchimp as the core brand, and competitors such as Klayivo, Constant Contact, SendGrid, Brevo, Active Campaign etc.

Steps

  1. From the dashboard, click New workspace in the top-left workspace switcher.
  2. Enter your brand name — exactly as it usually appears in writing.
  3. Enter your primary domain (e.g. brandaxis.ai — no https://).
  4. Click Next.
  5. Add your first prompts.
  6. Click Submit.
Creating a new workspace from the workspace switcher

What gets created

  • A unique workspace with one core brand.
  • Starting prompts — Add more by navigating to Prompts.
  • An empty competitor list — add 3–5 competitors for benchmarking by navigating to Brands.
  • Default detection settings using your brand name and domain, add aliases to refine your brand and results.