Pricing

Simple pricing.
30% below competitors.

Every paid plan includes 3 AI models of your choice.
Switch any time, or add more.

Any 3 AI models included. Add-ons ~30% below competitors.
Just exploring? Try the free tier — 5 prompts, ChatGPT only.
Start free
Lite
$29 $19 /mo

3 AI models included

The most affordable plan to start tracking your brand.

  • 20 tracked prompts A prompt is a question you monitor across AI models. The same prompt tracked across 3 models still counts as one prompt.
  • 1 workspace A workspace bundles a brand, its competitors, and the prompts you track them on — add more workspaces for separate portfolios.
  • 2 team seats How many people can sign in to this organization. Every seat gets its own login, with Owner, Admin, Editor, and Viewer roles — no per-seat charges.
  • Choose any 3 AI models Pick any 3 UI models. Select at signup, switch at any time. Add extra models at any time.
  • Add more models — $7/mo each Optional per-model add-ons. Each added model runs against every prompt in every workspace on your daily refresh — exactly like your chosen 3. Stack any combination; cancel any time.
  • Claude — $40/mo Claude Sonnet, an API model measured directly from Claude's API. $2 per prompt, runs on every prompt in every workspace.
  • Daily refresh How often we re-run your prompts against every model and refresh your dashboard.
  • Scheduled email reports Scheduled email summaries of visibility, rank, and sentiment for your brand and competitors, plus top prompts and sources. You set the schedule — weekly or monthly; Enterprise can set custom schedules.
  • Email support
Start with Lite
Starter
$99 $69 /mo

3 AI models included

For small teams getting serious about AI visibility.

  • 50 tracked prompts A prompt is a question you monitor across AI models. The same prompt tracked across 3 models still counts as one prompt.
  • 2 workspaces A workspace bundles a brand, its competitors, and the prompts you track them on — add more workspaces for separate portfolios.
  • 5 team seats How many people can sign in to this organization. Every seat gets its own login, with Owner, Admin, Editor, and Viewer roles — no per-seat charges.
  • Choose any 3 AI models Pick any 3 UI models. Select at signup, switch at any time. Add extra models at any time.
  • Add more models — $25/mo each Optional per-model add-ons. Each added model runs against every prompt in every workspace on your daily refresh — exactly like your chosen 3. Stack any combination; cancel any time.
  • Claude — $100/mo Claude Sonnet, an API model measured directly from Claude's API. $2 per prompt, runs on every prompt in every workspace.
  • Daily refresh How often we re-run your prompts against every model and refresh your dashboard.
  • Scheduled email reports Scheduled email summaries of visibility, rank, and sentiment for your brand and competitors, plus top prompts and sources. You set the schedule — weekly or monthly; Enterprise can set custom schedules.
  • API & MCP access Read your data from your own tools with the REST API, or ask about it in Claude, ChatGPT and Cursor via MCP.
  • Email support
Start with Starter
Most popular
Pro
$249 $169 /mo

3 AI models included

For marketing teams and growing agencies.

  • 150 tracked prompts A prompt is a question you monitor across AI models. The same prompt tracked across 3 models still counts as one prompt.
  • 5 workspaces A workspace bundles a brand, its competitors, and the prompts you track them on — add more workspaces for separate portfolios.
  • 17 team seats How many people can sign in to this organization. Every seat gets its own login, with Owner, Admin, Editor, and Viewer roles — no per-seat charges.
  • Choose any 3 AI models Pick any 3 UI models. Select at signup, switch at any time. Add extra models at any time.
  • Add more models — $59/mo each Optional per-model add-ons. Each added model runs against every prompt in every workspace on your daily refresh — exactly like your chosen 3. Stack any combination; cancel any time.
  • Claude — $300/mo Claude Sonnet, an API model measured directly from Claude's API. $2 per prompt, runs on every prompt in every workspace.
  • Daily refresh How often we re-run your prompts against every model and refresh your dashboard.
  • Scheduled email reports Scheduled email summaries of visibility, rank, and sentiment for your brand and competitors, plus top prompts and sources. You set the schedule — weekly or monthly; Enterprise can set custom schedules.
  • API & MCP access Read your data from your own tools with the REST API, or ask about it in Claude, ChatGPT and Cursor via MCP.
  • Priority support
  • Optimization recommendations Ranked, page-level fixes with projected visibility lift — so you know what to fix first. Soon
Start with Pro
Advanced
$499 $349 /mo

3 AI models included

For agencies and brand portfolios.

  • 350 tracked prompts A prompt is a question you monitor across AI models. The same prompt tracked across 3 models still counts as one prompt.
  • 10 workspaces A workspace bundles a brand, its competitors, and the prompts you track them on — add more workspaces for separate portfolios.
  • 37 team seats How many people can sign in to this organization. Every seat gets its own login, with Owner, Admin, Editor, and Viewer roles — no per-seat charges.
  • Choose any 3 AI models Pick any 3 UI models. Select at signup, switch at any time. Add extra models at any time.
  • Add more models — $115/mo each Optional per-model add-ons. Each added model runs against every prompt in every workspace on your daily refresh — exactly like your chosen 3. Stack any combination; cancel any time.
  • Claude — $700/mo Claude Sonnet, an API model measured directly from Claude's API. $2 per prompt, runs on every prompt in every workspace.
  • Daily refresh How often we re-run your prompts against every model and refresh your dashboard.
  • Scheduled email reports Scheduled email summaries of visibility, rank, and sentiment for your brand and competitors, plus top prompts and sources. You set the schedule — weekly or monthly; Enterprise can set custom schedules.
  • API & MCP access Read your data from your own tools with the REST API, or ask about it in Claude, ChatGPT and Cursor via MCP.
  • Dedicated CSM Dedicated customer success manager: onboarding, weekly check-ins, and escalation channel.
  • Custom exports
Start with Advanced
Model add-ons

Add more engines. Flat prices, no gotchas.

Every paid plan includes 3 models of your choice. Add more per model, per month. Each one runs on every prompt in every workspace.

UI models

Measured by scraping the real AI search interfaces, as users see them.

ChatGPT ChatGPT Google AI Overviews Google AI Overviews Perplexity Perplexity Gemini Gemini Microsoft Copilot Microsoft Copilot Google AI Mode Google AI Mode
API models

Measured from the model's API. $2 per prompt per month.

Claude Sonnet Claude
Lite
$7 /mo
per model
$40 /mo
Claude
Starter
$25 /mo
per model
$100 /mo
Claude
Pro
$59 /mo
per model
$300 /mo
Claude
Advanced
$115 /mo
per model
$700 /mo
Claude

Stack any combination. Pricing is linear; cancel any time.

Pay as you go

Build your own plan. Pay per tracker.

One prompt on one model is one tracker. Size every brand or client exactly, and scale without changing plans.

  • Any models, per workspace. Each brand tracks only what it needs, Claude included.
  • Unlimited workspaces. A line per client, on one bill.
  • Your rate falls as you grow. Volume across every workspace lowers the price.
  • Change any time. Add or remove trackers. You're only charged the difference, prorated.
From $1.51 /mo

$1 base fee + trackers from $0.51

Sign up Build your plan
Two clients, one bill
Client A
20 prompts ×
40 trackers
 $20.40
Client B
50 prompts ×
100 trackers
 $150.50
Base fee $1.00
Total $171.90/mo
Load it in the calculator
Enterprise

Custom pricing, unlimited everything.

Unlimited prompts, workspaces, and team seats. Every model we track, plus custom models: book a meeting to discuss. Private deployments, custom report schedules, onboarding, and a dedicated support channel.

Book a demo
Feature comparison

Compare every plan.

Same core platform at every tier. Higher plans unlock deeper intelligence and more workspace capacity.

Swipe to compare tiers
Feature Free Lite Starter
Pro Popular
Advanced Enterprise
Core tracking
Tracked prompts 5 20 50 150 350 Unlimited
Prompt categories & tags
Workspaces 1 1 2 5 10 Unlimited
Proposal workspaces — Up to 5 Up to 5 Up to 5 Up to 5 Up to 5
AI models tracked Any 3 of 6 Any 3 of 6 Any 3 of 6 Any 3 of 6 All + custom models
Each extra model — $7/mo each $25/mo each $59/mo each $115/mo each Custom
Claude (API model) — $40/mo $100/mo $300/mo $700/mo Custom
Country-level tracking —
Refresh rate Daily Daily Daily Daily Daily Daily
Competitor benchmarking —
Intelligence
Sentiment analysis —
Source citation tracking —
Optimization recommendations Soon — — —
Misinformation alerts Soon — — —
Disinformation detection Soon — — — —
Team & access
Team seats 1 2 5 17 37 Unlimited
User roles (Owner · Admin · Editor · Viewer)
Scheduled email reports Weekly / monthly Weekly / monthly Weekly / monthly Weekly / monthly Weekly / monthly Custom schedules
API & MCP access — —
Dedicated CSM — — — —
Custom onboarding — — — — —

Team seats are included on every plan — from 1 on Free to unlimited on Enterprise. Every seat gets its own login, with Owner, Admin, Editor, and Viewer roles.

FAQ

Questions, answered.

What counts as a "tracked prompt"?

A prompt is a question you're monitoring across AI models — e.g. "What is the best CRM for startups?" Each prompt runs against all your included models on your refresh schedule. One prompt, tracked across three models, is still one prompt.

What's a workspace?

A workspace is one competitive landscape — your brand, the competitors you compare it against, and the prompts you track them all on. There's no cap on how many brands or competitors live inside a single workspace; the cap is on workspaces themselves. Add a second workspace when you're tracking something separate — an agency client, a sub-brand, or another portfolio. Inside each workspace, every prompt result shows your brand alongside its competitors, so you can see exactly where you over- and under-index in any given AI answer.

How is BrandAxis different from Peec or Promptwatch?

Same core capability — AI visibility tracking — priced roughly 30% below competitors without cutting model coverage. That holds for add-ons too: extra models run $7–$115/mo by tier versus Peec's $35–$165, and every plan includes 3 models of your choice. Claude is available on every paid plan; Peec keeps Claude for Enterprise. Misinformation alerts and disinformation detection are on the roadmap from Pro and Advanced respectively (coming soon), capabilities competitors only plan to ship at Enterprise or not at all.

What's a proposal workspace?

A temporary workspace for pitching a potential client — built for agencies and strategic partners. It tracks for 3 days with up to 10 prompts at 5 conversations per model per prompt per day (5× the normal rate), so you get real insight fast. It doesn't consume your plan's prompts or workspaces, you can run up to 5, and if the client signs you can upgrade it to a permanent workspace with its history intact. Included on all paid plans.

Which AI models can I track?

Two kinds. UI models are measured by scraping the real AI search interfaces, as users see them: ChatGPT, Google AI Overviews, Perplexity, Gemini, Microsoft Copilot and Google AI Mode. Every paid plan includes any 3, switchable any time; extras are $7/$25/$59/$115 per model. API models are measured from the model's API, a more approximate read of what users see: Claude is $2 per prompt per month ($40 on Lite to $700 on Advanced). Enterprise adds custom models. Need a different mix per prompt? Pay-as-you-go trackers bill per prompt, per model.

Why does Claude cost more?

We measure it through Claude's API, which costs far more per answer than the interfaces we scrape. So it's priced per prompt: $2 a month for each prompt it runs on.

Why do add-ons cost more on higher tiers?

Because they do more work. An add-on model runs against every prompt on your plan, every day — 20 prompts on Lite, 350 on Advanced. The price tracks the compute the extra model actually consumes. It's the same way competitors price extra models; ours run roughly 30% less at every rung.

How many team seats do I get?

Every plan includes team seats: 1 on Free, 2 on Lite, 5 on Starter, 17 on Pro, 37 on Advanced, and unlimited on Enterprise. Invite teammates as Owner, Admin, Editor, or Viewer — and a user can belong to several organizations with a different role in each. No per-seat charges.

Do you send email reports?

Yes — scheduled email reports are included on every tier, including Free. You choose the schedule; weekly and monthly cadences are available today, and Enterprise plans can set custom schedules. Each report covers visibility, rank, and sentiment for your brand and competitors, your top and lowest performing prompts, and the sources influencing AI answers.

Do you have an API?

Yes. Starter, Pro, Advanced and Enterprise plans, plus pay-as-you-go trackers, include a read-only REST API and an MCP server for Claude, ChatGPT and Cursor. API docs · MCP setup.

Can I change plans later?

Yes — upgrade or downgrade any time from the dashboard. Upgrades take effect immediately and are prorated to the day. Downgrades take effect at the next billing cycle. Canceling entirely is different from downgrading — monthly cancellations refund the unused time automatically.

What's the refund policy?

Fair by default. Cancel a plan — or a model add-on — any time and the unused portion of your billing period is refunded automatically through Stripe, prorated to the day. Cancel on day 2, get roughly 28 days back; no emails, no forms, no dark patterns. And if the product isn't working for you in your first 30 days, we'll refund the first charge in full.

Is my data used to train AI models?

No. Your prompts, brand data, and results are never used for training.

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