Every source in BrandAxis is classified along two independent axes:
- Class — what kind of website the source is (e.g. a corporate site, a news outlet, a user-generated forum)
- Type — what kind of page on that site the URL points to (e.g. a homepage, a listicle, a comparison post)
Both axes are filterable in the Sources panel. Reading them together tells you not just who’s talking about you but how they’re talking about you — a listicle on a news site is a very different signal from a discussion thread on a user-generated forum.
Domain Class
The Class tells you the nature of the publisher.
| Class | Description |
|---|---|
| CORPORATE | Official company websites and corporate pages |
| EDITORIAL | News sites, blogs, online magazines, and other publications |
| INSTITUTIONAL | Government, educational, and non-profit organisation websites |
| UGC | User-generated content from social media, forums, and communities |
| REFERENCE | Encyclopaedias, documentation, and other reference materials |
| COMPETITOR | Websites and content from direct competitors |
| OTHER | Miscellaneous or uncategorised sources and URLs |
URL Type
The Type tells you what’s on the page the AI referenced.
| Type | Description |
|---|---|
| HOMEPAGE | The main entry page of a website |
| CATEGORY PAGE | A page that lists products, articles, or subcategories |
| PRODUCT PAGE | A page detailing a single product or service |
| LISTICLE | An article structured as a list (e.g. “Top 10 Laptops of 2024”) |
| COMPARISON | An article or page that directly compares two or more products or services |
| PROFILE | A directory-style entry for a company, person, or product (e.g. G2, Yelp, Crunchbase) |
| ALTERNATIVE | An article focused on alternatives to a specific product or service (e.g. “Best HubSpot Alternatives”) |
| DISCUSSION | Content from discussion forums, comment sections, or community threads |
| HOW TO GUIDE | Instructional content with step-by-step guidance on completing a specific task |
| ARTICLE | General articles, news pieces, features, and other editorial content |
| OTHER | Any page type that does not fit into the categories above |
How classification works
We maintain a database of domain → Class mappings and infer URL Type from the page structure and content. Unknown domains and URLs fall back to OTHER until our classifier learns them.
Filtering by Class or Type
In the Sources panel, the Categories tab rolls sources up by Class. Inside each Class you can drill into individual Types. You can also stack filters — e.g. show only sources where Class = EDITORIAL and Type = LISTICLE — to find the publishers writing about your space in the formats that matter.