Pricing

Simple pricing.
30% below competitors.

Track visibility in ChatGPT, Google AI Overviews, and Perplexity on all paid tiers. Plans for every budget that scale with you.

Same coverage as competitors.
Just exploring? Try the free tier — 5 prompts, ChatGPT only.
Start free
Lite
$29 $19 $16 R529 R349 R295 /mo
Save $36/yrSave R648/yr billed annually

Track your own brand across the three biggest AI engines.

  • 20 tracked prompts A prompt is a question you monitor across AI models. The same prompt tracked across 3 models still counts as one prompt.
  • 1 workspace A workspace bundles a brand, its competitors, and the prompts you track them on — add more workspaces for separate portfolios.
  • Track all 3 core models ChatGPT Google AI Overviews Perplexity
  • Daily refresh How often we re-run your prompts against every model and refresh your dashboard.
  • Email support
Start with Lite
Starter
$99 $69 $59 R1,799 R1,249 R1,069 /mo
Save $120/yrSave R2,160/yr billed annually

For small teams getting serious about AI visibility.

  • 50 tracked prompts A prompt is a question you monitor across AI models. The same prompt tracked across 3 models still counts as one prompt.
  • 2 workspaces A workspace bundles a brand, its competitors, and the prompts you track them on — add more workspaces for separate portfolios.
  • Track all 3 core models ChatGPT Google AI Overviews Perplexity
  • Daily refresh How often we re-run your prompts against every model and refresh your dashboard.
  • Email support
Start with Starter
Most popular
Pro
$249 $169 $145 R4,499 R2,999 R2,599 /mo
Save $288/yrSave R4,800/yr billed annually

For marketing teams that need full coverage.

  • 150 tracked prompts A prompt is a question you monitor across AI models. The same prompt tracked across 3 models still counts as one prompt.
  • 5 workspaces A workspace bundles a brand, its competitors, and the prompts you track them on — add more workspaces for separate portfolios.
  • Track all 3 core models ChatGPT Google AI Overviews Perplexity
  • Daily refresh How often we re-run your prompts against every model and refresh your dashboard.
  • Priority support
  • Optimization recommendations Ranked, page-level fixes with projected visibility lift. Engineering knows exactly what to ship first. Soon
Start with Pro
Advanced
$499 $349 $299 R8,999 R6,299 R5,399 /mo
Save $600/yrSave R10,800/yr billed annually

For agencies and brand portfolios.

  • 350 tracked prompts A prompt is a question you monitor across AI models. The same prompt tracked across 3 models still counts as one prompt.
  • 10 workspaces A workspace bundles a brand, its competitors, and the prompts you track them on — add more workspaces for separate portfolios.
  • Track all 3 core models ChatGPT Google AI Overviews Perplexity
  • Daily refresh How often we re-run your prompts against every model and refresh your dashboard.
  • Dedicated CSM Dedicated customer success manager: onboarding, weekly check-ins, and escalation channel.
  • Custom exports
Start with Advanced

Rand prices are indicative — you're billed in USD and your bank converts automatically at checkout.

Enterprise

Custom pricing, unlimited everything.

Unlimited prompts, unlimited workspaces, all AI models including private deployments. Custom onboarding and a dedicated support channel. Talk to us about volume.

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Feature comparison

Everything in every plan.

Same core platform at every tier. Higher plans unlock deeper intelligence and more workspace capacity.

Swipe to compare tiers
Feature Free Lite Starter
Pro Popular
Advanced Enterprise
Core tracking
Tracked prompts 5 20 50 150 350 Unlimited
Workspaces 1 1 2 5 10 Unlimited
AI models tracked ChatGPT ChatGPT Google AI Overviews Perplexity ChatGPT Google AI Overviews Perplexity ChatGPT Google AI Overviews Perplexity ChatGPT Google AI Overviews Perplexity All models
City-level tracking
Refresh rate Daily Daily Daily Daily Daily Daily
Competitor benchmarking
Intelligence
Sentiment analysis
Source citation tracking
Optimization recommendations Soon
Misinformation alerts Soon
Disinformation detection Soon
Team & access
Team seats 1 1 1 1 1 Unlimited
API access
Dedicated CSM
Custom onboarding

Single seat per account at launch — multi-seat collaboration coming soon for paid tiers.

FAQ

Questions, answered.

What counts as a "tracked prompt"?

A prompt is a question you're monitoring across AI models — e.g. "What is the best CRM for startups?" Each prompt runs against all your included models on your refresh schedule. One prompt, tracked across three models, is still one prompt.

What's a workspace?

A workspace is one competitive landscape — your brand, the competitors you compare it against, and the prompts you track them all on. There's no cap on how many brands or competitors live inside a single workspace; the cap is on workspaces themselves. Add a second workspace when you're tracking something genuinely separate — a different agency client, a sub-brand you want to monitor independently, or an unrelated brand portfolio. Inside each workspace, every prompt result shows your brand alongside its competitors, so you can see exactly where you over- and under-index in any given AI answer.

How is BrandAxis different from Peec or Promptwatch?

Same core capability — AI visibility tracking — priced roughly 30% below competitors without cutting model coverage. Misinformation alerts and disinformation detection are on the roadmap from Pro and Advanced respectively (coming soon), capabilities competitors only plan to ship at Enterprise or not at all.

Can I change plans later?

Yes — upgrade or downgrade any time from the dashboard. Upgrades take effect immediately and are prorated to the day. Downgrades take effect at the next billing cycle.

Do you offer annual billing?

Yes — toggle "Annual" above the plans to see annual pricing. You save ~15% on every paid tier (Lite, Starter, Pro, Advanced). Contact us for annual Enterprise.

Can I pay in rand (ZAR)?

Rand prices are shown for convenience using a fixed conversion we review regularly. Billing itself runs in USD through Stripe — your card is charged the dollar amount and your bank converts it automatically, as with any international subscription.

What's the refund policy?

If you're on a monthly plan and the product isn't working for you, email us within 30 days of your first charge and we'll refund it. No forms, no dark patterns.

Is my data used to train AI models?

No. Your prompts, brand data, and results are never used for training. We pay full API rates to the model providers — that's part of why our unit economics have to be tight.

Still have questions? Talk to the team →

Start tracking your AI presence in under five minutes.

Start with the free tier. Cancel any time.