The Sources panel collects every domain and URL that AI models reference when answering about your brand. It’s the most action-ready surface in BrandAxis. See Mentions and sources for the difference between the two concepts.
Panel layout
- Domains tab — aggregated view, grouped by site (e.g.
wired.com) - URLs tab — every individual page referenced
- Categories tab — sources grouped by source category
Each row shows:
| Column | Meaning |
|---|---|
| Source | The domain or URL |
| Mentioned | A Mentioned tag if your brand appeared in any chat that surfaced this source. Unmarked rows are sources the AI used without naming you — your highest-leverage outreach targets. See Mentions and sources for the full strategy. |
| Mentions | How many Mentions of your brand were paired with this source |
| Models | Which AI models surfaced it |
| Sentiment | Average sentiment of the Mentions tied to this source |
| Last seen | Most recent date this source appeared |
Filters that matter
- By model — see which sources feed which assistants
- By date range — spot sources that have stopped showing up
- By sentiment — surface negative-sentiment sources to address