AI models don’t always write a brand name the same way. “BrandAxis”, “Brand Axis”, “brandaxis.ai” — these are the same entity, but a naïve string match would count them as three separate brands.
BrandAxis solves this with aliases.
What an alias is
An alias is an alternative spelling of the same brand. Each tracked brand (your core brand or any other you’re tracking) has a primary name and optionally any number of aliases. When BrandAxis detects any alias in an AI response, it counts as a mention of the parent brand.
Common alias patterns
- Spacing variants — “BrandAxis” vs “Brand Axis”
- Domain mentions — “brandaxis.ai” as a source URL
- Abbreviations — “BA” (use sparingly — too generic causes false positives)
- Legal entity names — “BrandAxis Inc.”
Merging brand groups
Sometimes the dashboard surfaces what look like two separate brands that are actually the same company. To merge:
- Open Brands → Suggested
- Drag a detected Alias in the Suggested Brands To Merge with and existing tracked cannonical brand
- If an alias has not been auto detected, you can mannual add it the canonical brand.
All historical mentions for the merged variation re-attribute to the canonical brand. Your scores update immeadately.