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Each author writes from direct experience — running campaigns, building products, breaking and fixing systems.

Felix Norton

Felix Norton

Co-founder & CEO

Felix has spent the last decade founding and running Woww, a digital marketing agency that has built brands and driven measurable results for 650+ scaling businesses. He brings deep, hands-on expertise in SEO, brand strategy, and performance marketing — the exact disciplines that GEO is now reshaping. At BrandAxis he leads product, marketing, and sales.

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