Felix Norton
Felix has spent the last decade founding and running Woww, a digital marketing agency that has built brands and driven measurable results for 650+ scaling businesses. He brings deep, hands-on expertise in SEO, brand strategy, and performance marketing — the exact disciplines that GEO is now reshaping. At BrandAxis he leads product, marketing, and sales.
Articles by Felix
All articles →The AI Alignment Framework: get AI to see and recommend your brand
AI answers are the new shop window. The AI Alignment Framework is a four-layer system — Discoverability, Clarity, Authority, Trust — for getting models to find you, understand you, cite you, and recommend you.
Buyers ask AI now: why brand visibility moved from pages to mentions
Search didn't die — it moved. Buyers ask ChatGPT and Perplexity instead of scrolling ten blue links. Here's the data behind the shift, and how to get your leadership to take it seriously.
How to run an AI visibility audit (and read the results)
You can't fix what you can't see. This is a step-by-step AI visibility audit — pick your models, build a prompt set, score yourself across the four layers, and turn the results into priorities. Free template included.
Discoverability: getting your brand into the sources AI reads
AI can't recommend a brand it never sees. Discoverability is layer one of AI Alignment — making sure models can crawl you, find you in the sources they trust, and read you in machine-friendly ways.
Clarity: making AI describe your brand accurately
Being found isn't enough if AI gets you wrong. Clarity is layer two of AI Alignment — building a clean brand entity so models describe what you do, who you serve, and who you compete with correctly.
Authority: how to become a brand AI cites and recommends
Once AI can find and understand you, the contest begins: of all the brands it could name, why you? Authority is layer three of AI Alignment — earning the mentions and citations that make models choose you.
Trust: earning AI's confidence so it recommends you
Being mentioned isn't being recommended. Trust is the top layer of AI Alignment — the sentiment, reviews, and consistency signals that decide whether AI puts you forward or quietly steers buyers elsewhere.
Your 90-day AI Alignment plan: KPIs, reporting, and what to track
The framework is only useful if you run it. Here's a 90-day plan to move across all four layers of AI Alignment, the KPIs to track, and how to report progress to leadership.
Is Cloudflare hiding your site from AI? How to check and fix it.
Cloudflare now blocks AI crawlers by default — including the ones that read your site for ChatGPT, Claude, Perplexity, and Google AI Overviews. Here's the 60-second check and the fix.
What is llms.txt? The new AI-search standard, explained.
A plain-English guide to llms.txt — what it is, what's inside it, where it goes, and whether AI models actually read it. Plus the cleanest reason to ship one anyway.
The complete GEO playbook — what to do, what to skip, what to measure.
Most GEO guides are 4,000 words of formatting tips and four-phase frameworks. This is the sharper version: which moves actually move the metric, which ones don't, and what to track so you can tell the difference.
What is GEO? Generative Engine Optimization, explained.
Search is splitting in two. Classic SEO ranks your pages in Google. GEO ranks your brand in the answers AI models give. Here's what changes — and what to do about it.
How ChatGPT actually picks which brands to mention.
We ran 4,200 branded queries across GPT-4o, Claude 3.5, and Gemini 1.5. A clear pattern emerged.
The BrandAxis GEO Benchmark — Q1 2026.
Which 50 B2B SaaS brands are winning in AI answers right now? The top 10 surprised us — and so did the bottom 10.
Your AI hallucination crisis playbook.
ChatGPT invents a fake product. Gemini quotes a competitor's price. What to do in the first 24 hours — and what not to.
AI citations aren't backlinks. Here's what they are instead.
The classic SEO mental model breaks down fast. What actually makes an AI model cite you?
Build a weekly GEO reporting dashboard in 20 minutes.
The stack: BrandAxis + Looker Studio + a single Slack webhook. Step-by-step walkthrough.
Reddit is the cheat code for AI visibility.
Why AI models love Reddit citations — and how to show up there without being spammy.