Luden is an SEO and growth marketing agency based at the V&A Waterfront in Cape Town, working with B2B brands across SaaS, fintech, property, and education. Founded in 2019, they run content-led, ROI-focused programmes — combining technical SEO, content marketing, web development, and digital PR to compound organic visibility over time. They treat search as real estate: every page is built to earn position, traffic, and qualified leads.
A B2B inbound shop with a long SEO bench
Luden has been running organic-led growth programmes for B2B brands since 2019 — long enough to have a playbook, recent enough to have built it for the modern SERP. Their work spans technical SEO, content production, web development, and the digital PR that backs it all up. The pitch is plain: search position is real estate, and they help brands accumulate it.
What they do
- SEO — Technical audits, on-page optimisation, internal linking, and ongoing rankings work for sites that need to compete on category-defining terms.
- Content marketing — The kind of B2B content that earns clicks and citations: comparison pages, integration docs, pricing explainers, category guides. Written to perform, not to fill a calendar.
- Web development — WordPress builds and rebuilds engineered for speed, Core Web Vitals, and search performance from day one.
- Growth & inbound — End-to-end inbound programmes for B2B SaaS — lead gen, lifecycle, attribution, the whole funnel.
- Graphic design & hosting — Brand assets, landing-page design, and managed hosting that keeps client sites fast and stable.
Typical engagement
Retainers start around $1,000–$2,000 / month for smaller programmes and scale to $7,500+ for category-leading SEO and content work. Engagements are content-led and milestone-tracked, with reporting against organic traffic, qualified leads, and revenue impact rather than rankings alone.
Why they fit on BrandAxis
Luden’s clients are exactly the brands that need GEO measurement layered on top of SEO: B2B SaaS, fintech, and category-defining services where being cited by ChatGPT, Google AI Overviews, and Perplexity now decides who gets shortlisted. Their SEO foundations make a clean base for GEO work — and BrandAxis gives them and their clients the visibility data to prove it’s compounding.
