Woww is a full-service digital marketing agency based in Cape Town, serving clients globally. We're one of the earliest agencies to specialise in GEO and AI visibility — the same hands-on work with real client outcomes that led our founder to build BrandAxis.
A pioneer in GEO
Woww has been at the front of the AI visibility shift since the earliest days of generative search. While the rest of the industry was still arguing about whether ChatGPT mattered, Woww was already running AI visibility audits and building the content systems that get brands cited by AI assistants.
That experience didn’t stay theoretical. It’s the real, in-the-field work — across Fintech, Insurance, SaaS, B2B, Skincare, Accounting, Telecommunications, and more — that pushed our founder, Felix Norton, to build BrandAxis. BrandAxis exists because the tools to run a GEO programme properly didn’t yet exist. Woww needed them. So we built them.
What we do
- AI Visibility Audits — A comprehensive benchmark of how every major AI assistant (ChatGPT, Google AI Overviews, Perplexity, Claude, Gemini, Grok) currently represents your brand, your products, and your competitors. Mapped against the prompts that matter for your category, with a prioritised action list.
- Content Creation — The assets AI models actually retrieve and cite: comparison pages, pricing explainers, integration docs, review-ready knowledge base entries. Written to be picked up, not just to rank.
- Digital PR — Outreach into the source pools models retrieve from — review aggregators, comparison sites, podcast notes, structured directories. Earned mentions, not paid placements.
- Traditional SEO — Because GEO doesn’t replace SEO — it sits on top of it. We run integrated SEO + GEO programmes so the foundations are right.
Typical engagement
- AI Visibility Audit — Starts at $1,500. A one-off, comprehensive benchmark with a prioritised roadmap. The right place to start.
- Execution retainer — From $2,000 / month. Ongoing content creation, digital PR, and SEO, all tracked through BrandAxis. We don’t run engagements without measurement.
Why we use BrandAxis
“We use BrandAxis on every client engagement. It’s the standard we built for ourselves — the dashboard, the prompt tracking, the model coverage. We use it because it’s the tool we always wanted but couldn’t find.”
— Felix Norton, Founder
Felix founded both companies. Woww is where the GEO playbook gets developed and refined; BrandAxis is the measurement infrastructure that makes it accountable. Every Woww client gets a BrandAxis workspace as part of their engagement — that’s how we know the work is moving the needle, every week.
